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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic	Details
Topic 1	Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
Topic 2	Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.
Topic 3	Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.
Topic 4	Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q34-Q39):

NEW QUESTION # 34
Which of the following statements describes how the Email Campaign Update functionality works? Note:
There are 3 correct answers to this question.

A. Opening a campaign with a previous template version will prompt to update the campaign.
B. A network connection during a campaign update can result in a failed save attempt.
C. A modification to the campaign template will update all batch campaigns.
D. New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.
E. Changes made to a template can be reversed by performing a rollback to the previous version.

Answer: A,B,D

Explanation:
In SAP Emarsys, the Email Campaign Update functionality allows users to apply modifications made to a template across multiple existing email campaigns that were created using that template. This ensures consistency and saves time by eliminating the need to manually update each campaign individually.
B: New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.When new elements or changes are added to a template, utilizing the Campaign Update feature distributes these modifications to all associated campaigns. This means that any new content blocks, design changes, or structural adjustments made to the template become immediately available in all campaigns linked to that template once the update is executed. help.emarsys.com C: A network connection during a campaign update can result in a failed save attempt.The stability of the network connection during the campaign update process is crucial. Interruptions or instability in the network can lead to failed save attempts, causing the update process to fail. In such cases, the email content remains unaffected, but the affected campaigns may not send out emails as intended. Users are advised to retry the update process or manually apply the template changes to the affected campaigns. help.emarsys.com E: Opening a campaign with a previous template version will prompt to update the campaign.If a campaign was created using an older version of a template and that template has since been modified, opening the campaign will trigger a prompt notifying the user of the available updates. This allows users to decide whether to apply the latest template changes to the campaign, ensuring that all campaigns can be kept up-to- date with the most recent design and content standards.
Incorrect Options:
A: A modification to the campaign template will update all batch campaigns.This statement is incorrect because simply modifying a template does not automatically update all batch campaigns. The Campaign Update feature must be explicitly used to apply template changes to existingcampaigns. Without initiating this process, the campaigns remain unchanged despite modifications to the template. help.emarsys.com+1help.
emarsys.com+1
D: Changes made to a template can be reversed by performing a rollback to the previous version.This statement is incorrect because once changes are made to a template and distributed using the Campaign Update feature, they cannot be automatically rolled back to a previous version.

NEW QUESTION # 35
Which of the following metrics are available in the Store Reporting dashboard? Note: There are 3 correct answers to this question.

A. Total Refunds
B. New Store Revenue
C. Average Purchase Value
D. Store Revenue
E. Store Purchases

Answer: C,D,E

Explanation:
The Store Reporting dashboard in SAP Emarsys (via Smart Insight) includes:
* Option C (Store Revenue):Correct. Total revenue per store is a key metric.
* Option D (Store Purchases):Correct. Number of purchases per store is tracked.
* Option E (Average Purchase Value):Correct. Average order value per store is available.
* Option A:Incorrect. "New Store Revenue" isn't a standard metric; it's just "Store Revenue."
* Option B:Incorrect. Refunds are not typically detailed in Store Reporting.The SAP Emarsys Help Portal under "Store Reporting" lists these metrics.References:SAP Emarsys Help Portal - "Smart Insight - Store Reporting" (https://help.emarsys.com/).
Below is the eighth batch of 10 questions (71-80) related to SAP Emarsys, with answers verified against official SAP Emarsys documentation as of March 07, 2025. Each question follows the requested format, including a comprehensive explanation and references to official SAP sources where applicable.

NEW QUESTION # 36
Which requirements ensure compliant SMS marketing with SAP Emarsys? Note: There are 3 correct answers to this question.

A. Opt-in permission must be obtained for the type of content being sent.
B. Country codes must be maintained in the +00 format.
C. Technical and legal requirements of the destination regions must be adhered to.
D. A short code for opting out of SMS messages to all countries must be defined.
E. A single opt-out process in marketing messages must be included.

Answer: A,C,E

Explanation:
SMS compliance in SAP Emarsys involves:
* Option B:Correct. A clear opt-out process (e.g., "Reply STOP") must be included in messages.
* Option D:Correct. Regional laws (e.g., GDPR, TCPA) and technical standards must be followed.
* Option E:Correct. Opt-in consent specific to SMS content is mandatory for compliance.
* Option A:Incorrect. Country codes use "+[code]" (e.g., +1), not strictly "+00."
* Option C:Incorrect. Short codes vary by country; a single code isn't required universally.The SAP Emarsys Help Portal under "SMS Compliance" outlines these requirements.References:SAP Emarsys Help Portal - "SMS Channel" (https://help.emarsys.com/).

NEW QUESTION # 37
You are unable to select a Digital Ads audience in the Digital Ads - Add to Audience node in an Automation program. Which of the following could be the reason for the error?

A. You did not use a Digital Ads - Remove from Audience node in your program.
B. You already have a Digital Ads - Add to Audience node in your program with a different audience selected.
C. You did not create the asset in the Digital Ads - Audiences tab as an Automation Audience.
D. You did not segment for contacts whose opt-in is true before the Digital Ads - Add to Audience node.

Answer: C

Explanation:
In the Automation Center's Digital Ads node:
* Option A:Correct. Audiences must be created as "Automation Audiences" in the Digital Ads - Audiences tab to be selectable in the node.
* Option B:Incorrect. Opt-in filtering is optional and not a prerequisite for audience selection.
* Option C:Incorrect. Multiple nodes with different audiences are allowed in a program.
* Option D:Incorrect. A Remove node isn't required to add an audience.The SAP Emarsys Help Portal under "Digital Ads" specifies audience creation requirements.References:SAP Emarsys Help Portal -
"Digital Ads" (https://help.emarsys.com/).

NEW QUESTION # 38
What can you do with Relational Data in SAP Emarsys? Note: There are 2 correct answers to this question.

A. You can create segment definitions by connecting different data tables.
B. You can display product recommendations.
C. You can use it to improve personalization and segmentation.
D. You can add new products to your product catalog.

Answer: A,C

Explanation:
Relational Data enhances SAP Emarsys capabilities:
* Option B:Correct. It allows segment creation by joining data tables (e.g., purchases and preferences).
* Option C:Correct. It improves personalization and segmentation by leveraging external data.
* Option A:Incorrect. Product recommendations rely on Predict, not Relational Data directly.
* Option D:Incorrect. Product catalog updates are separate from Relational Data.The SAP Emarsys Help Portal under "Relational Data" confirms segmentation and personalization uses.References:SAP Emarsys Help Portal - "Relational Data" (https://help.emarsys.com/).

NEW QUESTION # 39
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